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The Benefits of Franchising in Youth Sports

Why 2025 is the Perfect Year to Buy a Youth Sports Franchise

The demand for youth sports has never been higher, making it a prime time to turn your passion into a thriving career. As families prioritize physical activity, teamwork, and skill development, the youth sports industry continues to expand. The benefits of franchising in youth sports include a proven business model, brand recognition, and support to help you succeed. If you’re looking for a rewarding career that makes a difference, here’s why you can make a living in youth sports in 2025 with the National Academy of Athletics (NAofA).

1. Booming Youth Sports Industry

Youth sports participation is at an all-time high. According to industry reports, the global youth sports market is projected to reach $77.6 billion by 2026, driven by increased parental investment and a growing focus on fitness. The demand for structured, high-quality sports programs—like those offered by NAofA—continues to grow, ensuring a stable and lucrative industry for those passionate about working with kids.

2. Increased Focus on Health & Wellness

With childhood obesity and mental health concerns rising, parents and schools are turning to sports as a solution. The sports programs that the NAofA developed and their in-depth NAofA Youth Sports Coaching Certification that actually trains coaches how to mentor “today’s children” emphasize athletic skill development and the benefits of exercise, teamwork, and confidence-building. As communities invest in youth health and wellness initiatives, businesses in this space have more opportunities to grow.

3. Franchising & Business Opportunities Are Thriving

Owning a youth sports business has never been more accessible. NAofA provides a proven business model with training, marketing support, and a trusted brand name—helping entrepreneurs build successful careers. Whether you start your own program or invest in an existing franchise, there’s a path to financial success in youth sports.

4. Flexible & Fulfilling Career Path

Unlike traditional 9-to-5 jobs, a career in youth sports offers flexibility and fulfillment. You can design programs that fit your schedule, choose the sports you’re passionate about, and directly impact kids’ lives. Many NAofA business owners enjoy a work-life balance while earning a steady income doing something they love.

5. Growing Community & School Partnerships

Schools, parks, and recreation centers are increasingly partnering with private youth sports organizations to offer structured programs. NAofA collaborates with schools and local organizations to bring high-quality sports training to more communities. These partnerships open doors to sustainable revenue streams and long-term business growth.

Turn Your Passion into a Career with NAofA

The demand for youth sports is stronger than ever, making 2025 the perfect time to launch or expand your career in this exciting industry. Whether you’re an aspiring entrepreneur or a coach looking for new opportunities, the National Academy of Athletics provides the resources, support, and brand recognition you need to succeed.

Are you ready to make a living in youth sports? Contact NAofA today and take the first step toward a rewarding career!

YOUR YOUTH SPORTS FRANCHISE OPPORTUNITY IS HERE!

BE A HERO!

Carleigh Boling2025-03-04T08:23:56-08:00

National Academy of Athletics

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4.9 87 reviews

Sol ★☆☆☆☆ 2 months ago
NAofA organized a Pickleball Camp in San Anselmo summer of 2025. My son and his friend attended and had a terrible experience. Due to this and the icky response from the owner of the camp, I highly recommend avoiding it.
First, while we … More were told to arrive at 8:45, on the first day but the instructor arrived at 9. I called to inform the office and the owner (Ben) about the missing instructor, he told me that he would call her to find out what was the matter (she showed up not only after to let us all into the court). When I wrote to him and mentioned the lateness as part of the reason we would not be returning, he surprised me by retorting that he had “proof” she wasn’t late- until I reminded him about my phone call to him.
They have a “password” system to protect the kids, but the instructor hands you the pickup form when you arrive (which has the code written on it) so it’s pointless. Furthermore, When I arrived to pick up my kid, the instructor was rushing off to try and get a couple of the kids who had left the court entirely on their own.
My son and his friend were bullied by another kid throughout the day. Despite the “anti bully” policy, the kid was invited back the next day.
The kids told me that no instruction was provided at all about pickleball. They were given balls and rackets and there were no other activities or involvement to keep them engaged. When they asked to take a break because they were hot, the woman told them they had to keep playing. When I informed the owner about this behavior, he retorted that it was their policy and that many kids were “struggling to participate” that day which is why she refused the breaks.
This doesn’t seem like a camp that’s all that motivated to keep kids engaged or having fun, and the defensive/gaslighting responses of the director suggests that it’s not run in a way that promotes safety or fun, or holds its own instructors accountable.
It’s don’t recommend the Pickleball Camp at all, and wouldn’t trust their other programs.
Nick Raffensperger ★★★★★ 2 months ago
Starting our journey as a new franchisee with the National Academy of Athletics has been an absolutely phenomenal experience, and it's all thanks to the incredible support from Aaron Lock and his dedicated team! From the initial onboarding … More to ongoing guidance, they have been nothing short of exceptional.
Aaron's leadership and the team's expertise have made the process seamless and truly empowering. They've provided comprehensive training, answered every question with patience and clarity, and made me feel like a valued part of the NAofA family from day one. Their commitment to franchisee success is evident in every interaction. I feel fully equipped and incredibly excited to grow our NAofA business, knowing I have such a strong and supportive network behind me. Five stars aren't enough!
O'neil Luscombe ★★★★★ 3 months ago
I had the honour of meeting the CEO and his passion for helping kids is truly inspiring!
Trip Dixon ★★★★★ 3 months ago
Aaron and his team are absolutely top notch and have a genuine passion for teaching kids’ valuable life skills through sports and play. They’ve developed a program that fills the gap in many communities for youth sports that isn’t focused … More on hardcore competition and crazy travel schedules. You’re awesome. Great job NAofA!
JOSH WALKER ★★★★★ 3 months ago
NA of A is filled with great mentors, and coaches. It truly makes me feel positive knowing the culture here has an impact on our players enhancing their skillset, mindset and overall health. Na of A especially makes it easier for me as … More a coach for when I am provided with all the proper equipment and gear to ensure the children/players have everything they need in order to play hard and have fun!
Eve Given ★★★★★ 6 months ago
Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, … More and pure fun that keeps children engaged and excited about athletics. Aaron's dedication to creating positive experiences is evident through his carefully selected coaches who emphasize both technical skills and important life lessons. Kids can flourish under the Academy's guidance, developing not just as an athlete but as a person with improved confidence and teamwork abilities.
Cena Murphy ★★★★★ a month ago
This summer, I had the opportunity to intern with NAofA on the marketing side, and it has been nothing short of an amazing experience. I gained valuable hands-on skills in communication and marketing, all while supporting a mission I truly … More believe in. For any college students who are interested in youth athletics, I highly recommend getting involved, especially through coaching. It’s not only a chance to build leadership and teamwork skills, but also to make a lasting impact on kids’ lives while having a lot of fun along the way!!
Zoya Lehrer ★★★★★ 4 months ago
Aaron is one of the most incredibly generous people, with whom I formed instant trust and rapport. His mission is so clear and the impact of his long standing career is immediately felt. Any organization partnering with his stands to gain … More tremendous benefit!
Kristen Shanklin ★★★★★ 10 months ago
I've had the pleasure of working with Aaron Locks and his team for years. It's rare in business when you find a partner whose commitment towards providing quality programs for kids align with your own. His "Have Fun While … More Learning The Fundamentals" approach helps kids build confidence on and off the field. The ActivityHero team and I are excited to continue to bring youth sports and the expert knowledge of National Academy Of Athletics to families and communities across the US.
Kristen Fogle ★★★★★ 9 months ago
My six year old loved his class, which sampled lots of different sports—dodge ball, t-ball, soccer, etc. We had tried other sports programs, but he really took to this. Highly recommend their positive, fun approach. Will definitely sign … More him up again.
Blair McGlenn ★★★★★ a year ago
My little guy (4.5yo), just finished 1/2 day sports camp over Spring Break. After a somewhat unsuccessful soccer season in the fall through our local rec center, and other attempts to expose him to sports, he just hasn't really had … More an interest. He was very reluctant Monday morning to attend camp, but I encouraged him to just have fun and try. After the first day, I asked what his favorite thing was and he replied, "ALL OF IT!" This has been the same feedback everyday. The coaches have definitely made the experience fun. We are very happy that our son has had such a positive attitude and hope he will be willing to try other more organized sports going forward. We will be back for summer sessions.
Also worth mentioning, I was happy to see that there was a good mix of boys and girls at the camp.
Deanna Chumacero ★★★★★ 7 months ago
Nothing like leaving a long day of learning with motivation and inspiration. His key points really hit home. I can't wait to put what I learned into practice. Thank you!
San Diego Writers, Ink ★★★★★ 9 months ago
My six year old loved his class, which sampled lots of different sports—dodge ball, t-ball, soccer, etc. We had tried other sports programs, but he really took to this. Highly recommend their positive, fun approach. Will definitely sign … More him up again.
Jonathon Pereira ★★★★★ a year ago
Aaron and the National Academy of Athletics are an amazing group with plenty of experience. Anyone who decides to go through a camp or training can expect the highest level of professionalism, experience, and fun. I would highly recommend … More them to anyone!
Shawn Hermosillo ★★★★★ 2 years ago
I cannot say enough positive things about the incredible experience my son had at the National Academy of Athletics, flag football camp. From the moment he stepped onto the field, he was filled with excitement and enthusiasm, and that feeling … More carried throughout the entire program.
First and foremost, the coaches at the National Academy of Athletics deserve tremendous praise. They are exceptional individuals who are not only highly skilled in football but also possess an innate ability to connect with and inspire children. They create a supportive and encouraging environment that fosters personal growth and confidence in every participant. The coaches' dedication to the kids is evident in their interactions, as they go above and beyond to ensure each child feels valued and included.
My son returned home exhausted every day, but with a smile that stretched from ear to ear. The camp's perfect balance of physical activity and fun-filled games kept him engaged and excited to attend every session. Moreover, the National Academy of Athletics summer program is a fantastic opportunity for children to enhance their football skills while having an absolute blast. The camp offers a well-rounded experience that goes beyond the technical aspects of the game. It teaches important values such as teamwork, sportsmanship, and perseverance, which are integral to both sports and life in general.
I wholeheartedly recommend the National Academy of Athletics flag football camp to any parent searching for a summer program that combines skill-building and fun. It's an excellent investment in your child's growth and a guaranteed source of unforgettable memories. Kudos to the entire National Academy of Athletics team for their outstanding work in creating such an exceptional program!
Jen Cooper ★★★★☆ a year ago
to be clear, my feelings about the camp have not changed HOWEVER they do work to find solid solutions for situations where it is obvious that their protocols are not followed. the protocols are sound and would have prevented this entire … More situation.
-previous review-
mixed sports camp is dodgeball camp.
I have asked A LOT of questions over the last few hours since my kids came home in tears. apparently left with an inexperienced "coach" the kids had divided into big kids vs small kids and then the larger/older kids proceeded to pick on little kids and then when the littles react they and their parents are given "report" by the coach.
after three days of dodgeball and calls to the main office and the regional office it has been affirmed that the mixed sport camp we signed our children up for is almost exclusively a dodgeball camp. I was told "the kids usually like dodgeball so that's what we play"
that's a lot of money for a program that we only utilized for 3 days and then had to pull our kids from unless we wanted them to continue to be dodgeball fodder.
TSAC 2310 ★★★★★ 11 months ago
Great instructions and attention to details. Provided information and guidance addressing issues of our time. Took the time to address follow up questions.
Jessica Shum ★★★★★ a year ago
Aaron, the founder, was amazing to talk to. You can tell he is genuinely invested in his business, and has the foundation, ethics, and experience to succeed. He really does have the kids' best interest at heart and his mission with … More the NAoA is absolutely fantastic. I look forward to connecting with Aaron in the future. You've got a fan and supporter in Canada!!
John Martignoli ★★★★★ a year ago
I have tremendous excitement and gratitude for the incredible opportunity to serve as the inaugural franchisee for the National Academy of Athletics. The support, encouragement, and collaborative culture has been welcomed. I am deeply thankful … More for the trust placed in me by the organization.
From the moment I embarked on this journey, the level of support and guidance provided has surpassed my expectations. The National Academy of Athletics has not only equipped me with the tools and resources necessary to succeed but has also fostered an environment of collaboration and growth. I am humbled by the dedication and commitment demonstrated by the entire team, and I am eager to continue working tirelessly to uphold the values and standards of excellence set forth by the organization.
As I embark on this new chapter, I am filled with anticipation and enthusiasm for the limitless opportunities that lie ahead. I am confident that with the continued support and guidance of the National Academy of Athletics, I will be able to make a meaningful impact in the communities I serve and help shape the future of youth sports.
I extend my heartfelt appreciation to everyone who has contributed to this journey thus far, and I look forward to the exciting adventures that await as we embark on this thrilling venture together. Thank you for entrusting me with this opportunity, and I am committed to making the most of it every step of the way.
Sissy Chuluunbaatar ★★★★★ a year ago
I worked this week for the first time for NAoA, and it was a blast. Everything ran smoothly and everyone from parents and kids to staff members and bosses were so supportive and understanding. I really enjoyed working this week even though … More I was a bit nervous everyone let me know that I was doing great and had nothing to be nervous about :))
Jasmine Ali ★★★★★ a year ago
NAofA is an amazing place to work for. I've had nothing but great experiences with everyone I work with. Aaron is absolutely amazing when it comes to providing positive feedback as well as understanding where I'm coming from when … More I have any concerns. Taylor is amazing as well when it comes to providing what's needed or if I have any problems with anything, she has been such a big help. This is the first time with a company that I've worked for that I feel comfortable with and felt heard and understood. I can't wait to keep growing with the company and seeing what more we can achieve with the time that comes!
Jim curry ★★★★★ 2 years ago
I have personally watched Aaron and his team grow NAofA into the premier organization for youth sports. Aaron's incredible leadership and guiding principles can be applied to all areas of one's life! They motivate and teach youth … More using real life experiences learned from legendary athletes and coaches, changing the landscape of sports camps, forever!
Dohnvan Ferrall ★★★★★ 2 years ago
As I coach for the National Academy of Athletics I love my job. I’ve been coaching for the company for almost two years it’s very rewarding and if you love sports and helping kids be great and successful in learning new things at any level … More of the sport this is the job for you. I love coaching and teaching the kid’s different skills and educational things that have to do with certain sports. I love every part of working for this company and haven’t left any camps without a smile on my face.
Tasha Kane ★★★★★ 2 years ago
My son recently started working with NA of A. He’s enjoying his job as a coach & having fun connecting with kids thru sports. Working for NA of A, gives young adults who played sports growing up an opportunity to give back to their … More community & continue to be involved in sports . The sports programs offered are a lot of fun for kids & even provided in the schools . It’s great to see a youth sports program being easily accessible to so many kids !!
Jodi Fernandez ★★★★★ 2 years ago
We appreciate Aaron's knowledge, enthusiasm, and handouts he provided for our kickoff for our summer training. Aaron was our opening speaker and is very flexible and knowledgeable in the field and comes with many years' experience … More to pull from. We have new and veteran summer camp staff, and he made his Talk, Teach, Play relevant for all. Thank you Aaron!
Brayden Stephens ★★★★★ 3 years ago
Working for National Academy of Athletics has been such a fun and rewarding experience! Getting the opportunity to work with kids in a positive and fun environment is such a great opportunity. I have learned so much from both the kids and … More my fellow coaches since starting my work here. I encourage anybody who has a passion for making a positive difference in young athletes lives, to think about a career with National Academy of Athletics!
Angela Fernandez ★★★★★ 3 years ago
National Academy of Athletics is a fun, rewarding and engaging program for kids of all ages! They provide a wide range of sports and athletic opportunities for every level. My daughter has loved every camp and program she's attended! … More I would highly recommend National Academy of Athletics!
Jazmin Locks ★★★★★ 3 years ago
My son is on his second year of doing camps with national athletics! First off, the coaches are AMAZING! He hardly can sleep on camp nights because he is so excited to go the next day! It’s a perfect mix of education on a sport and FUN! … More He loves doing the longer days one although he is young he finds it that much fun to stay the full day! He loves showing me his new skills he learned and telling me about all the friends he makes ! HIGHLY recommend! Memories for a lifetime he gains at every camp!
Gina Rose ★★★★★ 3 years ago
This organization is fantastic! The National Academy of Athletics teaches its campers to be their best self. Their caring and well-trained staff are wonderful in teaching skills and in developing a love of the game, no matter what level … More the player is at. As a coach for many years of youth sports, I can say that National Academy of Athletics is an excellent choice for youth who want to learn, develop and enjoy athletics. Top notch!
Video Spark Productions ★★★★★ 3 years ago
The National Academy of Athletics is a world class organization that understands the rules, techniques, skills and spirit of team sports. I got to participate in a basketball camp that they organized. It profoundly helped me improve my … More skills and gave me the confidence to excel to my best ability. They are especially good with children and youth development by exemplifying wholesome, well-rounded values, that carry on throughout life.
Crystal Davis ★★★★★ 3 years ago
NAA ran the PTA P.E. Program at my kid's school. NAA was well organized, provided great instruction, was a lot of fun and was designed for all grade levels. The students really loved the instructors and looked forward to their P.E. … More class. Let's continue to keep kids active in schools. I highly recommend as a parent and former PTA president.
Michael Manalastas ★★★★★ 3 years ago
I had such a privilege working with National Academy of Athletics as my sports contractor. They really provide the best level of service to your community. They are responsive, reliable, and truly deliver quality services. I will highly … More recommend their services to any local agency across the Bay Area.
Rachel Beer ★★★★★ 3 years ago
National Academy of Athletics is an amazing organization to work with! My agency has worked closely with their programs for over three years, and they have always been successful! We look forward to continuing to work with them in the future! … More
John Cao ★★★★★ 3 years ago
Great program for the kids! Looking forward for these programs to come to the Houston, Texas area!
Bryan Johnson ★★★★★ 4 years ago
Aaron Lock brings a wealth of experience with him so when he talks, it is wise to listen. He willingly gives his time to give back to the game and help officials along in their own journey. He has forgotten more basketball knowledge than … More most people could ever acquire and I greatly appreciate the feedback he gives.
Nick Zichichi ★★★★★ 3 years ago
Couldn’t say enough about how great of an experience I had working for NAOFA. Great environment to work in and I have developed meaningful relationships in the process.
andrew genshaft ★★★★★ 4 years ago
Working for NAofA has been an amazing experience. I have always felt an amazing amount of support and understanding from them and am happy with the great working conditions.
Steven Stiles ★★★★★ 4 years ago
They have done great things for our little league. They definitely helped us create a great atmosphere among players and parents.
Clae Macke ★★★★★ 4 years ago
National Academy of Athletics is an amazing place to work! I'm grateful to help young athletes develop their skills and create positive experiences!
Davie Gillus ★★★★★ 4 years ago
Aaron has a great way of teaching and it is easy to transfer your learning from him into practice.
Jen Wall ★★★★★ 4 years ago
We LOVE the National Academy of Athletics! We started using the programs with my first child, and last week my third child completed his first program (soccer!) He came home each day energized, happy and excited to return the next day. … More Next week we are registered for football (child #2)! We regularly use NAA programs not only during summer, but also during long weekends, and holiday workshops as well. 5 stars for sure!
Susan Davidson ★★★★★ 5 years ago
I met Aaron in 2013 at an event for Recreation Professionals. When I heard him speak at the event I was struck by his enthusiasm and genuine passion for his vocation. I immediately knew I wanted to collaborate with him.
I shared with … More Aaron the needs of our city’s teens and we created the ideal program that was incorporated into a teen summer camp. His high-caliber staff did an awesome job motivating the teens to learn and play a variety of sports as well as teaching them character-building skills.
If you have an opportunity to collaborate and/or enroll youth into any of his programs I highly recommend that you do. You will find Aaron to be an inspirational leader, who has developed high-quality programs that have a meaningful impact on youth.
Ginelle Cloar ★★★★★ 4 years ago
These camps were so great! I'm so thankful I found them online. The coaches were super nice and my son loved every minute of them, especially making new friends that we will make play dates with in the future.
Joanna Burningham (Little Miss Twist) ★★★★★ 4 years ago
Bentley had a great time. He made lots of friends. Bentley was excited to go everyday and told me about how much fun he had ever afternoon at pick up. He had a blast! Thanks for making his time at sports camp fun and memorable.
Megan Linsenmeyer ★★★★★ 4 years ago
My son had the best experience and absolutely loved his coaches. He was so excited to go everyday he woke up early and was ready to head out the door! Thank you for this great experience we will definitely be back!
Megan ★★★★★ 4 years ago
Great basketball camp. My 8 year old really enjoyed his days of camp! Thank you!
Kristi Quint ★★★★★ 4 years ago
My 7 year old loved this camp! We had him signed up for mornings, but switched to full day because he was having so much fun. We have a hoop in front of our house and we can tell he definitely learned moves!
Jaclyn Blumberg ★★★★★ 4 years ago
My son had an excellent experience with Coach Ben's basketball program. As a child who typically "hangs back" with new experiences, Coach Ben was able to get my son participating and excited about the game right from the … More start. Ben is professional, motivating, energetic and knowledgable. A great asset for kids' programs!
Jay Striniste ★★★★★ 5 years ago
THANK YOU to the team at NAOA for hosting the after school skills clinics.
My son attended the basketball camp at Pioneer park in Santa Rosa. With all of our youth sports on hold, this is a wonderful option. And when the kids can play again, … More this will still be an great way to build confidence, improve skills and let the kids have FUN in a safe environment.
Keep up the good work and stay safe!
Monica ★★★★★ 5 years ago
Excellent sports programs for kids! We have recently done two flag football programs with NAOA and have been so pleased with the professionalism and organization of it all. The coach Al is so good with the kids by teaching them skills, … More team building and also fun! We have been so happy with the program and looking forward to signing my 9-year old up again for Flag Football in the next session.
Alberto Juarez ★★★★★ 5 years ago
I have been an Area Captain for the National Academy of Athletics for the past 3 years. I manage the San Jose territory. It is an amazing organization to be a part of. Aaron Locks is a genius with youth sports programming!! I wish I had … More these fun activities when I was playing sports as a kid!
Lecelia Harrison ★★★★★ 5 years ago
I have been a Area Captain with the National Academy of Athletics for 4 years now. It is a great organization to be a part of. There is nothing better than people providing quality physical fitness programs for children and being of service … More in the community.
Kristina Peterson ★★★★★ 5 years ago
My son had a funtastic time at the in-person camps during Thanksgiving and Winter break.
The coaches are inclusive, friendly, fun, energetic, and create an environment where kids feel welcome and safe.
AM AM ★★★★★ 5 years ago
This was an outstanding experience for my children and they attended multiple sessions. They learned a variety of skills had a ton of fun and this was in a COVID safe environment.
regina murray ★★★★★ 5 years ago
This was the perfect “P.E.” replacement during Covid. The coach was great and my daughter had a blast. Thank you!!
Jourdan Ziff ★★★★★ 5 years ago
As an Area Captain for the National Academy of Athletics, I am very proud to be a part of a team who truly believes in their mission to bring youth sports to children everywhere! The organization is passionate about making a positive difference … More in each kid's life that engages in any NAofA program.