If you want to make a difference in the future of children’s lives in your local community, if you LOVE sports and have been dreaming of owning your own business-


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The National Academy of Athletics has an incredible brand reputation and is in demand! Your opportunity to own a NAofA Youth Sports Franchise is here! Other Youth Sports Franchises have changed their dialogue to try and sound just like us- Why? Because we are the number one most requested youth sports provider in every territory we operate. Now is your chance to secure your territory before it is gone!

What makes the National Academy of Athletics the BEST Youth Sports Franchise

The National Academy of Athletics (NAofA) is widely regarded as one of the best youth sports franchises for several reasons:

  • 1

    Established Reputation: The NAofA has built a strong reputation and brand recognition in the youth sports industry. It has a long-standing history of providing high-quality sports programs and has garnered positive reviews from participants, parents, and communities. Our brand is in-demand!

  • 2

    Scalable Franchise Model: As a franchise, the NAofA offers a scalable business model that allows entrepreneurs and sports enthusiasts to open their own NAofA territories. You will learn by attending a 2-day visit to our corporate headquarters, by following an onboarding training system on our 24/7 Intranet, and by attending live ZOOM video orientations with our executive training team. We then come to you for in-the-field sales training in your territory. Our onboarding and training process can be completed within 30 days and our corporate staff is always available as your support team! We have proven success in launching new territories!

  • 3

    Aaron Locks: No one else has Aaron Locks! Aaron has dedicated four decades to working in the youth sports industry. Aaron is a father, author of The Coach’s Best Friend series of books, trainer, coach, speaker, and entrepreneur. His background includes working with various professional organizations: The Los Angeles Lakers, Golden State Warriors, San Francisco Giants, Oakland A’s, Sportsworld, and legendary coaches John Wooden, Pat Riley, George Karl, Don Nelson, Greg Popovich, and Dusty Baker. Coach Aaron Locks is a legend of our time.

  • 4

    FUN FIRST!: Kids are under so much pressure these days. Sadly, this means they are quitting sports altogether. Parents find that our Youth Sports Programs are run by professionally trained NAofA Certified coaches. They use our trademarked teaching method, talk.teach.PLAY!® which allows kids to have FUN while learning fundamentals of different sports and valuable life lessons that help kids become more confident and more equipped to deal with today’s challenges. What does this mean for you as a franchisee? It means REPEAT BUSINESS. Parents want MORE NAofA- and more importantly, so do the kids!!

  • 5

    The NAofA Coaches Certification Program: Our NAofA Certification Program was developed by our Founder after spending decades of his life mentored by some of the greatest coaches of all time. Combining his experience with other professional coaches and educators, then adding background and safety protocols to keep kids healthy, happy, and safe, and you have the BEST Youth Sports Coach Certification program in our nation. Our Certification program is so in-demand that competitors have asked us to train their coaches, and is now being used in partnership with the United States Sports Academy! We have the #1 Youth Sports Coaching Certification in the country! 

  • 6

    Two Franchises in One: Other Youth Sports Franchises require you to purchase 2 separate franchises to provide programs for different age groups. At the NAofA, we know cities and schools need vendors specializing in different age groups. Coaching kids aged 3-5 requires different training than coaching kids 6-14. That’s why we developed the training necessary for both these age groups. You can offer both our NAofA programs designed for older children and our NAofA Junior Academy programs developed for younger kids at no extra cost to you. You will have no limitations on providing services for different age groups.

  • 7

    Experienced and Qualified Staff: The NAofA Executive team has more youth sports experience and knowledge than any other youth sports provider- hands down! Combining that with decades of experience with sales and marketing strategies, brand development, business development, and executive training, and you have the recipe for success. You will never feel alone!

  • 8

    Comprehensive Sports Programs: The NAofA offers various sports programs, including camps, clinics, physical education curriculums, and sports league support and management. This diversity allows us to provide sports programs that facilitate the needs of schools, city recreation centers, and other youth organizations throughout the year. You will have a revenue stream throughout the year! 

  • 9

    The Widest Variety of Sports: The NAofA trains its coaches to teach the fundamentals of various sports, including basketball, soccer, baseball, pickleball, volleyball, and more. This diversity allows children to explore different sports and find the ones that resonate with their interests and talents. For you, this means you will have greater flexibility to service the needs of any of your community partners. Instead of needing several different vendors for different sports, one contract provides them with any sport they request. You are a one-stop shop!

  • 10

    Trademarked Teaching Method- talk.teach.PLAY!®: No other Youth Sports Franchise has a trademarked teaching method. There is a science behind keeping kids engaged and how they learn the best at their age. Using our trademarked teaching method really works and enhances the camp experience for our participants. Kids really learn life lessons, and sports fundamentals while having so much fun!  You will indeed be the leader in your territory, offering the best-trained coaching staff!

  • 11

    Team Building: You may own a franchise hundreds of miles away from our corporate headquarters but you will always feel part of a team. Our Intranet allows you to connect with other Franchise owners to share ideas or reach out with questions. You will also receive our NAofA CEO Weekly each Monday. Our CEO will help you strategize your operations for each week and keep you up to date on current news within our franchise and the Youth Sports Industry. You will always feel empowered with knowledge!

  • 12

    Established Partnerships & Memberships: We have established partnership agreements with the NFL Flag, Jr. NBA, USA Pickleball Association, NCYS (National Council of Youth Sports), CPRS, USSA (United States Sports Academy, Every Kids Sports, and Baldwin Sports Equipment. We also have established relationships with youth support leaders from the YMCA and Boys and Girls Clubs of America. The Corporate Team will continue to build these relationships and more to open doors to your continued success.


Cities are begging us to bring our programs to their communities. Become the hero they need! Find out how!

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Google Reviews


  • We blow away the competition because we are the Youth Sports Coach development leader!

  • Exclusive territories are pre-qualified for success!

  • Work from your home office! Low overhead!

  • The only Youth Sports Franchise that has a trademarked teaching method!

  • The marketing website is managed by a team of experts in both paid and organic Search Engine Optimization and User Experience.

  • Customer Relationship Management Software is provided for managing your prospects, accounts, online registration, and reporting technology.

  • 24/7 Online Intranet for training and support in every aspect of running your business.

  • Online graphic design software to take the guesswork out of creating stunning marketing tools.

  • An in-house design team is available to support your marketing efforts.

  • Proven marketing and relationship-building strategies that will excel in your business’s success.

  • Year-round programs make you the superhero in every community you manage.

  • Perfected youth sports programs that focus on FUN that parents and children love.

  • Ongoing support for business administration, marketing, and sales.

  • Our proven business model successfully grew from 20 to almost 200 locations while maintaining 5-star reviews on Google and Facebook in less than 10 years.

  • A team of seasoned professionals that are passionate about our industry and DEDICATED TO YOUR SUCCESS.


We are eager to partner with passionate, sports-minded entrepreneurs who enjoy working with kids. Extensive experience in early childhood and physical education isn’t necessary. If you love kids and believe in making a difference in their health and well-being, and love sports, and believe there is no better way for a child to learn valuable life lessons than playing youth sports, then we will teach you the rest! All it takes is your passion and drive to be successful.

Our Partners Love Our Programs

This is a great academy! Aaron has always been so committed to providing the best camps for kids to attend.  The staff is a group of very motivated, enthusiastic, and dedicated people who love to work with kids and help them improve their skills and love for the game. I recommend this academy to any parents out there who want their kids to not only learn the game but to have a fun time while doing it.

JT, Teacher & Coach, City of Cotati

I am a high school basketball official who has attended several of Aaron Locks’s basketball officiating camps throughout the last several years. Aaron has a wealth of experience in basketball officiating at all levels. He has been trained by John Wooden, Pat Riley, and Dave Libbey, to name a few. At his officiating camps, he is high-energy, as is the rest of his staff. I have learned a lot from him about basketball and officiating. I would recommend attending his camps if you want to improve your craft of basketball officiating. It’s well worth the expense and effort!!!!

Pat, Basketball Referee, City of San Francisco

“Our little league is so much better prepared for the season. The combination of the player’s clinics, coaching clinic, and parent orientation was a great way to make sure that everyone was on the same page. The feedback from everyone has been incredible. The communication with the Area Captain and home office is great.”

Erik, Recreation Supervisor, Redwood City Parks & Rec

“Our program has over 3,000 participants each year. The National Academy of Athletics has been an instrumental part of our success. The coaches do an amazing job of presenting topics in a manner that is engaging, entertaining, and hits home.”

Judy, President of Youth Sports Association, City of Moraga

“The camps are run very well. Aaron trains the staff at the National Academy of Athletics to be enthusiastic and attentive to the needs and moods of the kids. We have received nothing but positive feedback from parents and kids. I was unsure of how everyone would buy into what Aaron was presenting. However, I must say that he did it. I received very positive feedback from our coaches, players, and parents. We are looking forward to taking the next step with Aaron next season.”

Amy, President, Redwood Pal Football, City of Santa Rosa



Franchise Playbook


If you are excited about this youth sports franchise opportunity, don’t wait. Please provide your address so we can see if a territory is available near you! 

We are rapidly growing; secure your territory before it is gone!

*Disclaimer: This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we register the FDD in those states. The communications on this web site are not directed by us to residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.