Our seasoned management team has developed a turn-key operation with a proven track record of success!

Meet your team!

The NAofA Executive team is dedicated to your success. The leadership experience at the National Academy of Athletics is uniquely qualified. They are passionate about the quality of their programs and the services they provide to their Community Partners, parents, and participants. With a proven track record of success, they

We have a TEAM mindset and want every relationship to be a WIN.WIN.WIN. The Founder & CEO, Aaron Locks, has written and published 5 books on youth sports and featured in newspaper, online, and radio interviews and articles. He is often a guest speaker at the California Parks & Recreation regional conferences.

Aaron Locks is our Founder & CEO, the producer of our trademarked teaching method, Talk, Teach, Play.®, and the main developer of our program curriculums. Aaron earned his BA in Communications from Sonoma State University with a minor in business and spent the last 32 years working in sports. Aaron is a father, author of The Coach’s Best Friend series of books, trainer, coach, speaker, and entrepreneur. His background includes working with various professional organizations: The Los Angeles Lakers, Golden State Warriors, San Francisco Giants, Oakland A’s, Sportsworld, and legendary coaches John Wooden, Pat Riley, George Karl, Don Nelson, Greg Popovich, and Dusty Baker.

Laree Mancour is our Managing Partner and CBO.  She was born the daughter of a Professional Golfer and held her first club before she could speak. Next came soccer, cheerleading, skiing, cycling, teaching aerobics, and instructing spin classes. Recruited to launch a start-up at 23, she orchestrated Operations, Sales and Marketing Strategies, and the Company Financials. They successfully sold to their biggest competitor, where she became a key player in developing their Global Partner Division. Laree remained an athlete while she continued climbing the corporate ladder as an Executive Sales, Marketing & Relationship Development Trainer at a Fortune 500 Company. Leaving the corporate world to follow her passion for sports, she successfully launched her Marketing and Consulting business in 2007, helping entrepreneurs launch their own sports and health-related businesses. In 2018 she was contracted by Aaron Locks, which led to her partnership and dedication to the National Academy of Athletics.

Michael Stone is the Director of Operations at the NAofA. Michael is a former NFL athlete turned entrepreneur. After 7 years in the NFL, he put up the pads & founded the premier membership organization for professional athletes with the goal of leveraging strategic relationships with product and service providers. Michael is the Founder and Executive Dir. of the Professional Athlete Franchise Initiative, Founder and CEO of Coliseum Enterprises. Michael holds a BA from the University of Memphis and participated in the NFL Exec Education Programs at Stanford, Wharton, and Kellogg Business Schools. Michael is devoted to our operational procedures at the National Academy of Athletics.

David Libbey was a basketball official for 39 years. For 30 years, he worked Div. 1 games in the Pac-10, West Coast, Big 12, Big Sky, Big West, WAC, Southwest, and Conference USA. He worked 72 NCAA Tournament games and 8 Regional Finals in 23 consecutive years. He was selected to work eight FINAL FOUR games. David has been involved in instructional admin roles of officiating clinics for over 37 years. He is also a highly regarded lecturer & clinician in officiating throughout the country as well as Canada and Japan. David has worked and coached kids at all levels and ages. He was a teacher, coach, and administrator for 35 years in the San Diego School District. David is passionate about the NAofA programs and our mission to fight the mental health issues and childhood obesity crisis in our country.

The National Academy of Athletics has an incredible brand reputation and is in demand! Your opportunity to own a NAofA Youth Sports Franchise is here! We are the number one most requested youth sports provider in every territory in which we currently operate. Now is your chance to secure your territory before it is gone!

Your business backed by a team of Professional’s!

  • 24/7 Online Intranet for training and support in every aspect of running your business.
  • Ongoing support for business administration, marketing and sales.
  • A team of seasoned professionals passionate about our industry and dedicated to your success.

Cities are begging us to bring our programs to their communities. Become the hero they need! Find out how!

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We are eager to partner with passionate, sports-minded entrepreneurs who enjoy working with kids. Extensive experience in early childhood and physical education isn’t necessary. If you love kids and believe in making a difference in their health and well-being, and love sports, and believe there is no better way for a child to learn valuable life lessons than playing youth sports, then we will teach you the rest! All it takes is your passion and drive to be successful.

This is a great academy! Aaron has always been so committed to providing the best camps for kids to attend.  The staff is a group of very motivated, enthusiastic, and dedicated people who love to work with kids and help them improve their skills and love for the game. I recommend this academy to any parents out there who want their kids to not only learn the game but to have a fun time while doing it.

JT, Teacher & Coach, City of Cotati

I am a high school basketball official who has attended several of Aaron Locks’s basketball officiating camps throughout the last several years. Aaron has a wealth of experience in basketball officiating at all levels. He has been trained by John Wooden, Pat Riley, and Dave Libbey, to name a few. At his officiating camps, he is high-energy, as is the rest of his staff. I have learned a lot from him about basketball and officiating. I would recommend attending his camps if you want to improve your craft of basketball officiating. It’s well worth the expense and effort!!!!

Pat, Basketball Referee, City of San Francisco

“Our little league is so much better prepared for the season. The combination of the player’s clinics, coaching clinic, and parent orientation was a great way to make sure that everyone was on the same page. The feedback from everyone has been incredible. The communication with the Area Captain and home office is great.”

Erik, Recreation Supervisor, Redwood City Parks & Rec

“Our program has over 3,000 participants each year. The National Academy of Athletics has been an instrumental part of our success. The coaches do an amazing job of presenting topics in a manner that is engaging, entertaining, and hits home.”

Judy, President of Youth Sports Association, City of Moraga

“The camps are run very well. Aaron trains the staff at the National Academy of Athletics to be enthusiastic and attentive to the needs and moods of the kids. We have received nothing but positive feedback from parents and kids. I was unsure of how everyone would buy into what Aaron was presenting. However, I must say that he did it. I received very positive feedback from our coaches, players, and parents. We are looking forward to taking the next step with Aaron next season.”

Amy, President, Redwood Pal Football, City of Santa Rosa



If you are excited about this youth sports franchise opportunity, don’t wait. Please provide your address so we can see if a territory is available near you! 

We are rapidly growing; secure your territory before it is gone!

*Disclaimer: This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we register the FDD in those states. The communications on this web site are not directed by us to residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.