Aaron Locks is our Founder & CEO, the producer of our trademarked teaching method, Talk, Teach, Play.®, and the main developer of our program curriculums. Aaron earned his BA in Communications from Sonoma State University with a minor in business and spent the last 39 years working in sports. Aaron is a father, author of The Coach’s Best Friend series of books, trainer, coach, speaker, and entrepreneur. His background includes working with various professional organizations: The Los Angeles Lakers, Golden State Warriors, San Francisco Giants, Oakland A’s, Sportsworld, and legendary coaches John Wooden, Pat Riley, George Karl, Don Nelson, Greg Popovich, and Dusty Baker.
When Aaron isn’t working to grow the NAofA, he is being an awesome dad and grand-dad, or taking the “backroads” through the beautiful wine country with the top down in his jeep.