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NAofA PARTNERS WITH EVERY KIDS SPORTS

National Academy of Athletics partners with Every Kids Sports to provide Youth Sports Scholarships to ensure every kid has the opportunity to play sports.

Santa Rosa, CA (July 13, 2021) – National Academy of Athletics (NAofA)

The NAofA is excited to announce that they will now be able to support The Every Kids Sports initiative to offer the Every Kids Sports Pass to qualified families that wish to participate in their NAofA League programs.

Through the signature program, The Every Kid Sports Pass, qualified families could receive up to $150 four times a year, per child, for participation in recreational sports leagues.

“We have always worked with our City Partners to provide our services at affordable rates to each local community we serve but wanted to do more to ensure every kid has the opportunity to participate. Aligning ourselves with Every Kids Sports will allow us to help get the word out that there is a solution for parents that need support. The Every Kids Sports Pass will allow them to offer their child the same league experience as any other kid,” states the Founder and CEO Aaron Locks. “We believe there are many life lessons kids learn by playing team sports—our trademarked teaching method TALK.TEACH.PLAY.® helps build confidence, optimism, and social skills. We fight to diminish childhood obesity by making sure kids play hard and have fun playing sports and getting exercise. No child should miss out on this.”

The National Academy of Athletics offers a variety of 10 different types of sports throughout the year, including an All Sports program that allows kids an introduction to a variety of sports. Seasonally they offer complete League Management from registration processing, uniform acquisition, volunteer coach training, and game-day coordination. They have partnerships with NFL Flag and the Junior NBA and offer their signature league programs. They will now promote the Every Kids Sports Pass in conjunction with the Leagues they manage.

Every Kid Sports encourages sport sampling, as research shows that playing various sports allows for greater physical literacy, better socialization, and greater enjoyment in being physically and emotionally active. It prepares kids for a lifetime of activity, connection, and positive experiences. Any parent or guardian of a child who would like to enroll in a sports program and who qualifies for a government assistance program such as SNAP, WIC, or Medicaid can apply online. Applicants are approved within 5-7 days and then provided an electronic payment card to assist them in payment when they register their child. Every Kid Sports requires that the family pay at least $10 of the registration fee so the family will need to work with the league to process two payments.

“We are thrilled to be working with NAofA and helping more kids participate in their amazing programs. Their model for engaging kids aligns with our philosophy of using a recreational sports model to help kids develop into their best selves. The research overwhelmingly shows that kids who play multiple sports throughout the year do better in school and life. They learn the skills needed to thrive in life.” Stated Natalie Hummel, Executive Director and Co-Founder of Every Kid Sports.

About Every Kid Sports
Headquartered in Bend, Oregon, Every Kid Sports is a national 501(c)(3), a 2021 GuideStar Platinum Transparency awarded nonprofit organization that has worked since 2009 to provide a variety of sports-related opportunities designed to remove the financial barriers that typically prevent kids from being active through sports. Every Kid Sports has been recognized by The Aspen Institute as a 2019 Project Play Champion, as well as a recipient of the 2019 Beyond Sports Collective Impact Award for Reduced Inequalities. Partners in their work have included Nike, T-Mobile, Little League International, and the National Basketball Players Association Foundation.

About the National Academy of Athletics
The NAofA partners with Cities, Community Recreation Centers, and Youth Organizations to provide superior youth sports programming. They use sports to promote positive mental and physical development. Their goal is to revive recreational sports by focusing on “Fun First” while allowing children to build essential life skills like teamwork, leadership, and responsibility. They fight to diminish childhood obesity by advocating healthy, active lifestyles and give kids the opportunity to have fun and meet positive people, such as coaches and parent volunteers, who will mentor them as they grow.

For more information regarding this announcement, please contact:
Laree Mancour
Partner and Brand & Marketing Officer | National Academy of Athletics
laree@naofa.us
415.717.8600

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JOSH WALKER

3 weeks ago

NA of A is filled with great mentors, and coaches. It truly makes me feel positive knowing the culture here has an impact on our players enhancing their skillset, mindset and overall health. Na of A especially makes it easier for me as a coach for when I am provided with all the proper equipment and gear to ensure the children/players have everything they need in order to play hard and have fun!

Trip Dixon

2 weeks ago

Aaron and his team are absolutely top notch and have a genuine passion for teaching kids’ valuable life skills through sports and play. They’ve developed a program that fills the gap in many communities for youth sports that isn’t focused on hardcore competition and crazy travel schedules. You’re awesome. Great job NAofA!

Eve Given

3 months ago

Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, and pure fun that keeps children engaged and excited about athletics. Aaron’s dedication to creating positive experiences is evident … More

Nick Raffensperger

a month ago

Starting our journey as a new franchisee with the National Academy of Athletics has been an absolutely phenomenal experience, and it’s all thanks to the incredible support from Aaron Lock and his dedicated team! From the initial onboarding to ongoing guidance, they have been nothing short of exceptional.
Aaron’s leadership and the team’s expertise have made the process seamless and truly empowering. They’ve provided comprehensive training, answered every question with patience and clarity, and made me feel like a valued part of the NAofA family from day one. Their commitment to franchisee success is evident in every interaction. I feel fully equipped and incredibly excited to grow our NAofA business, knowing I have such a strong and supportive network behind me. Five stars aren’t enough!

Sol

2 weeks ago

NAofA organized a Pickleball Camp in San Anselmo summer of 2025. My son and his friend attended and had a terrible experience. Due to this and the icky response from the owner of the camp, I highly recommend avoiding it.
First, while we
 were told to arrive at 8:45, on the first day but the instructor arrived at 9. I called to inform the office and the owner (Ben) about the missing instructor, he told me that he would call her to find out what was the matter (she showed up not only after to let us all into the court). When I wrote to him and mentioned the lateness as part of the reason we would not be returning, he surprised me by retorting that he had “proof” she wasn’t late- until I reminded him about my phone call to him.
They have a “password” system to protect the kids, but the instructor hands you the pickup form when you arrive (which has the code written on it) so it’s pointless. Furthermore, When I arrived to pick up my kid, the instructor was rushing off to try and get a couple of the kids who had left the court entirely on their own.
My son and his friend were bullied by another kid throughout the day. Despite the “anti bully” policy, the kid was invited back the next day.
The kids told me that no instruction was provided at all about pickleball. They were given balls and rackets and there were no other activities or involvement to keep them engaged. When they asked to take a break because they were hot, the woman told them they had to keep playing. When I informed the owner about this behavior, he retorted that it was their policy and that many kids were “struggling to participate” that day which is why she refused the breaks.
This doesn’t seem like a camp that’s all that motivated to keep kids engaged or having fun, and the defensive/gaslighting responses of the director suggests that it’s not run in a way that promotes safety or fun, or holds its own instructors accountable.
It’s don’t recommend the Pickleball Camp at all, and wouldn’t trust their other programs.

Eve Given

3 months ago

Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, and pure fun that keeps children engaged and excited about athletics. Aaron’s dedication to creating positive experiences is evident … More

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