Get Active Initiative for Businesses
Invest Locally. Lead with Purpose. Help Kids Get Active.
Why the Get Active Initiative Exists
The Get Active Initiative was created by the National Academy of Athletics to address a growing crisis in our communities:
Kids are moving less, struggling more, and losing access to healthy physical activity.
Local businesses play a powerful role in reversing this trend.
By partnering with the NAofA through the Get Active Initiative, businesses help bring movement, confidence, and wellness back into children’s lives while strengthening the communities they serve.
This is not traditional sponsorship.
It’s purpose-driven community leadership.
Why Businesses Are Essential to the Movement
Healthy kids create healthy communities—and healthy communities support strong local economies.
Businesses that participate in the Get Active Initiative:
- Demonstrate authentic community leadership
- Support youth physical and mental wellness
- Strengthen relationships with local families
- Build long-term brand trust and visibility
- Align with meaningful Corporate Social Responsibility (CSR) goals
Today’s consumers expect businesses to invest locally. Supporting youth activity is one of the most visible and impactful ways to do that.
How Businesses Can Get Involved
Community Sponsorships
Support local youth sports programs, camps, or events while gaining positive brand recognition within your community.
Program & Event Partnerships
Partner with NAofA to fund or host youth sports camps, school-based programs, or community activity days.
Corporate Social Responsibility (CSR) Programs
Align your business values with youth health, wellness, and confidence-building initiatives that create measurable local impact.
Local Brand Visibility with Meaning
Your business becomes known not just for what you sell, but for what you stand for.
What Your Partnership Makes Possible
Business partnerships directly help:
- Bring awareness of available youth sports programs to parents
- Keep youth programs affordable and accessible
- Support inclusive, non-elite athletics for all kids
- Build lifelong healthy habits through play and sport
Every partnership helps remove barriers and puts kids back in motion.
A Partnership Aligned With Your Values
The Get Active Initiative is built on:
- Inclusion over exclusivity
- Participation over pressure
- Confidence, health, and joy through movement
This is a national initiative with a local heartbeat—powered by businesses who care about the future of their communities.
Become a Get Active Business Partner
Ready to lead by example?
Whether you’re a small business, regional brand, or corporate organization, there is a meaningful way to participate.
Supporting Youth Activity Through Business Partnerships
The Get Active Initiative partners with businesses to support youth sports, physical activity programs, and community wellness opportunities for children ages 3–14.
