DALLAS, TX – JULY 13, 2021 – BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has launched a partnership with the National Academy of Athletics (NAofA), a youth sports camp and physical education-driven organization based in California and servicing over 300,000 kids through access to youth athletic and wellness programs. BSN SPORTS will serve as the preferred provider for The NAofA leagues and camps while outfitting athletes, parents, and staff in Augusta and New Balance apparel and uniforms. NAofA members will benefit from exclusive agreement pricing, access to customizable product designs through BSN SPORTS’ Team Art Locker and online Sideline Stores, and yearly purchase rebates returned to the organization.



If you would like more information regarding partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Sales, Ben Connery at bconnery@bsnsports.com.

Dallas-based BSN SPORTS is the leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection, and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

About the National Academy of Athletics
The NAofA sports programs for kids are specifically designed to help players of all abilities. The goal is to have tons of fun, learn sport-specific skills, and gain confidence on and off the field. We teach children about success, failure, and what it means to be part of a team. Our coaches provide an enthusiastic place for kids to fall in love with their chosen sport. All programs are led by a highly trained team of NAofA Certified coaches and instructors who are carefully selected to ensure each camper’s safety, skill development, and individual enjoyment. We encourage all our campers to play with confidence, enthusiasm, and a love for the game.

Media Contact
Lisa Bartek
Director of Communications, BSN SPORTS