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NAofA Expands Reach with New Youth Sports Franchise in San Antonio, TX

April 18, 2024

FOR IMMEDIATE RELEASE

National Academy of Athletics Expands Reach with New Franchise in San Antonio, TX

Transforming Kids’ Lives Through the Power of Sports

MEDIA CONTACT:
Carleigh Boling
National Academy of Athletics
(770) 853-6476
carleighb@naofathletics.com

The National Academy of Athletics (NAofA) is thrilled to announce the grand opening of its latest franchise in San Antonio, Texas. This expansion signifies a significant step forward for the NAofA’s mission to deliver top-notch athletic opportunities nationwide.

With a strong focus on transforming kids’ lives through the power of sports, the NAofA has built a solid reputation for its premium programs, certified coaches, and dedication to promoting a passion for physical activity among young athletes. The launch of the San Antonio franchise underscores the NAofA’s commitment to reaching families in the region and offering exceptional sports experiences to children.

Three San Antonio couples, deeply rooted in the local community, have bonded over shared experiences and a passion for their children’s well-being. Matt Alejandro and Lisa Hernandez, childhood friends from Knippa, Matt’s wife Felicia from Uvalde, and Jessica and Richard Hernandez from Hondo call San Antonio home.

Their journey began with a quest to keep their kids active and engaged in sports. Despite their love for various sports, they found navigating traditional leagues that limited them to one activity per season challenging. Seeking diversity, they discovered the National Academy of Athletics, which offers a wide range of sports, including football, baseball, soccer, lacrosse, and pickleball.

Inspired by the organization’s offerings, they united to bring the NAofA to San Antonio. Jessica Hernandez expressed their excitement, stating, “We are thrilled to bring the National Academy of Athletics to our hometown so our children and the youth of the San Antonio area can benefit from its exceptional sports programming.”

Aaron Locks, Founder and CEO of NAofA, expressed his excitement for the new franchise, stating, “I’m excited about the ownership team in San Antonio and confident that families in the area will appreciate the quality programs, coaches, and the enthusiasm this team brings.”

The appeal extended beyond sports variety; it was also about quality coaching. The National Academy of Athletics ensures trained and NAofA-certified coaches lead clinics, camps, and after-school programs, instilling trust in families that their children are well cared for while learning crucial sports skills and fundamentals.

Their belief in sports as a tool for holistic growth fuels our enthusiasm. Hernandez added, “We believe kids should have fun playing sports while learning new skills and developing social and emotional abilities that will help them succeed throughout their lives.”

“We believe every child deserves the chance to enjoy sports and unlock their potential,” said Locks. “With our expansion into San Antonio, we look forward to partnering with local families and communities to nurture the next generation of athletes.”

About the NAofA: The National Academy of Athletics is a premier provider of youth sports programs committed to enriching children’s lives through active sports participation. Emphasizing fun, skill enhancement, and character development, NAofA offers various sports programs tailored to engage young athletes of various ages and skill levels. With a mission to foster positive mental and physical growth in youth, NAofA ensures sports are enjoyable while imparting essential life skills. By training and certifying coaches, NAofA creates an enthusiastic environment where kids can develop a love for sports. Since its establishment in 2012, NAofA has become a trusted choice for families seeking top-notch sports experiences for their children.

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JOSH WALKER

3 weeks ago

NA of A is filled with great mentors, and coaches. It truly makes me feel positive knowing the culture here has an impact on our players enhancing their skillset, mindset and overall health. Na of A especially makes it easier for me as a coach for when I am provided with all the proper equipment and gear to ensure the children/players have everything they need in order to play hard and have fun!

Trip Dixon

2 weeks ago

Aaron and his team are absolutely top notch and have a genuine passion for teaching kids’ valuable life skills through sports and play. They’ve developed a program that fills the gap in many communities for youth sports that isn’t focused on hardcore competition and crazy travel schedules. You’re awesome. Great job NAofA!

Eve Given

3 months ago

Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, and pure fun that keeps children engaged and excited about athletics. Aaron’s dedication to creating positive experiences is evident … More

Nick Raffensperger

a month ago

Starting our journey as a new franchisee with the National Academy of Athletics has been an absolutely phenomenal experience, and it’s all thanks to the incredible support from Aaron Lock and his dedicated team! From the initial onboarding to ongoing guidance, they have been nothing short of exceptional.
Aaron’s leadership and the team’s expertise have made the process seamless and truly empowering. They’ve provided comprehensive training, answered every question with patience and clarity, and made me feel like a valued part of the NAofA family from day one. Their commitment to franchisee success is evident in every interaction. I feel fully equipped and incredibly excited to grow our NAofA business, knowing I have such a strong and supportive network behind me. Five stars aren’t enough!

Sol

2 weeks ago

NAofA organized a Pickleball Camp in San Anselmo summer of 2025. My son and his friend attended and had a terrible experience. Due to this and the icky response from the owner of the camp, I highly recommend avoiding it.
First, while we
 were told to arrive at 8:45, on the first day but the instructor arrived at 9. I called to inform the office and the owner (Ben) about the missing instructor, he told me that he would call her to find out what was the matter (she showed up not only after to let us all into the court). When I wrote to him and mentioned the lateness as part of the reason we would not be returning, he surprised me by retorting that he had “proof” she wasn’t late- until I reminded him about my phone call to him.
They have a “password” system to protect the kids, but the instructor hands you the pickup form when you arrive (which has the code written on it) so it’s pointless. Furthermore, When I arrived to pick up my kid, the instructor was rushing off to try and get a couple of the kids who had left the court entirely on their own.
My son and his friend were bullied by another kid throughout the day. Despite the “anti bully” policy, the kid was invited back the next day.
The kids told me that no instruction was provided at all about pickleball. They were given balls and rackets and there were no other activities or involvement to keep them engaged. When they asked to take a break because they were hot, the woman told them they had to keep playing. When I informed the owner about this behavior, he retorted that it was their policy and that many kids were “struggling to participate” that day which is why she refused the breaks.
This doesn’t seem like a camp that’s all that motivated to keep kids engaged or having fun, and the defensive/gaslighting responses of the director suggests that it’s not run in a way that promotes safety or fun, or holds its own instructors accountable.
It’s don’t recommend the Pickleball Camp at all, and wouldn’t trust their other programs.

Eve Given

3 months ago

Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, and pure fun that keeps children engaged and excited about athletics. Aaron’s dedication to creating positive experiences is evident … More

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