The reward has been amazing. Not only were we able to service the kids in the communities where we have been for years, but as the word spread, we expanded our Community Partners to an additional 32 locations.
While many have just shut down and decided to wait it out, our team at the NAofA have been engaged in out of the box thinking to help children have a chance to move, play and learn. Knowing the importance of their social and emotional interaction, we adjusted our curriculum to engage kid’s minds as much as their bodies. We even added a new member to our team to bring in new expertise on SEL (Social Emotional Learning).
I guess it is all how you look at it. Has our annual revenue been significantly reduced? Absolutely! Have we been pushed to spend more money on safety supplies like masks, hand sanitizers, and cleaning supplies? Yup. Have we had to spend time and money on additional training for our staff? We sure have, but the result is that the National Academy of Athletics is ready for anything. The future is bright.
We ended up with more fall programs in 2020 than we did in 2019. Yes, they were smaller in size, but they were being offered in even more locations. It first looked like 75-80% of our Community Partners wanted to offer some form of in-person programming as we headed into 2021, but soon after seeing our protocols in action, we ran programs with every one of our Community Partners. We then scheduled more summer programs than ever before, ending the summer with over 15,000 participants.
As the CEO and founder, I must say that I am proud. Proud of the impact we are having on kids’ lives and the wonderful feedback we hear from the parents. Our Community Partners have all been so grateful that we have been able to help them provide the needed youth activity programs to their community. I am also so incredibly appreciative of our NAofA team. Our leadership has stepped up to the challenge and exceeded expectations. I feel blessed to be in the company of wonderful people who are committed to helping create confidence, optimism, and personal growth for the children in the communities we serve.