New Director of Territory Development at the National Academy of Athletics

The National Academy of Athletics has expanded their team to include a Director of Territory Development, led by Jessica Woodall-Massey.

With over 100 locations across California, the NAofA team is on a mission to bring youth sports to kids throughout the nation. The organization utilizes sports as a way to promote positive mental and physical development in our youth. Through inspiration, motivation, and perspiration, the team believes that sports bring out a positive change in every participant. The Director of Territory Development will further this mission by implementing growth strategies to service the youth in more communities.


The mission started with just 3 cities in Northern California. It has now grown annually for over 8 years. This is evident by the management of 900 camps in 90 cities nationwide in 2019. This includes successful, seamless expansion to Southern California, Georgia, and Hawaii. In California, the NAofA has received Pre-Approved Vendor status in San Diego and San Jose. This has unlocked even greater opportunities for expansion. After receiving unprompted interest from other territories, this expansion has the potential to include Texas, Florida, Illinois, and Canada. Even in the midst of the COVID-19 Pandemic, the National Academy of Athletics has grown from 90 cities to 120 cities.


With the organization’s previous trajectory and future growth objectives, the Director of Territory Development is a strategic role in generating the best results moving forward. Jessica Woodall-Massey is excited to take on this responsibility. Jessica has developed a strong ability to manage operational practices while critically analyzing innovative growth opportunities. CEO, Aaron Locks, stated, “I am so happy to have Jessica on our team. Her diverse background from banking to coaching and everything in between will make her an invaluable asset. This is a huge step in helping us begin to expand into new regions.”

Jessica has acquired this skillset through her diverse professional experience. “I wanted to join the NAofA team because it combined all my passions. Sports have greatly impacted my life in both my youth and adulthood. Being part of the NAofA allows me to bring youth sports programs to every community across the United States while also utilizing my business acumen,” she stated. Jessica has the ideal qualities that the role of Director of Territory Development requires.


This position at the National Academy of Athletics will build out new territories within California and expand operations into Oregon, Washington, Idaho, Nevada, Phoenix, and Texas. Jessica will work to identify any licensing or legal restrictions to operate in other states, develop City Proposals, and market and promote the sale of territories once established. She will be representing the National Academy of Athletics Brand and be a resource to future Community Partner Prospects. The National Academy of Athletics has a goal to reach 400 cities in the next three years- providing more and more kids an outlet to PLAY HARD AND HAVE FUN!

History tells us there is a new business boom immediately following a recession. Those that were laid off or let go find themselves contemplating starting a business of their own. This pandemic has shown the light on those businesses that are recession and pandemic resilient and the National Academy of Athletics is one of those businesses. Youth Sports are too important to parents and to the health and wellbeing of children. Life lessons are learned on the courts, fields, and playgrounds.

If you are looking to start your own business and have a passion for sports and the health and wellbeing of children, find out more on our Business Opportunity page.