NAofA launches an initial License offering (ILO)

May 23rd, 2019

National Academy of Athletics (NAofA) launches an initial License offering (ILO) in tandem with new NBA and NFL partnerships.

Santa Rosa, California – The National Academy of Athletics (NAofA) is gearing up for the biggest summer in the company’s 7-year history. The company will be offering 440 week-long summer camp sessions in 88 cities in California and 6 in the Atlanta area. Growth like this comes with growing pains and one is capital. “We keep expanding because municipalities need us, but we’re feeling the strain on manpower as well as some technical restraints, where we know we could improve. When we heard about the ILO Exchange program, we knew it would be a perfect fit for our company. We want to be able to share our camps and programs with children in cities across the nation, and we know how much municipalities need our services… not to mention the parents! We constantly have people saying they want to support us, because they believe in us and our passion for teaching children. With the ILO program, now they can. The heart and success of our company has always been to find “win-win” situations- so how perfect is it, that people now have a way of supporting us, and they make money from doing so? That’s a solid win-win.”

The National Academy of Athletics provides high caliber youth sports programs to boys and girls, ages 4–13. It offers year-round sports camps, clinics and complete league management by partnering with city recreation departments, youth sports leagues and organizations, public and private schools and professional sports franchises. With municipalities facing even more budget cuts and staffing shortages the partnership has proven to be a win, win, win for the cities, community members and the NAofA.

Adding to its high-quality offerings, the NAofA has recently partnered with the NBA and the NFL. In September 2018 the company partnered with JR NBA, the official youth basketball participation program of the NBA. In November 2018 the company partnered with NFL FLAG, the largest flag football program in the nation. “Adding the NBA and NFL to our programming gives us greater brand recognition in new markets,” Locks said.

NAofA is already tracking for a strong summer averaging over 15% in pre-registrations from a year ago. “Although we offer sports programs throughout the year, Summer is a big time for us, and this year is shaping up to be the best ever,” said CEO Aaron Locks. “We expanded in to San Diego in 2018 as the preferred vendor for 57 recreational centers, and just became an approved vendor for the city of San Jose. We will begin programing in San Jose this Fall.”

“We attribute our growth to our TALK. TEACH. PLAY.® method and to our NAofA team. TALK. TEACH. PLAY.® gives kids a chance to learn, work on their skills and then have fun using them. Our coaches are also here to learn and go through a series of training because they want to be the best. They are so passionate about our kids! Our office staff work extremely hard to provide a quality customer service experience to parents as well as our municipalities partners.”

“The Initial License Offering will allows all these families and more to help us bring camps to even more kids. We have more than 140 cities asking us to bring our programs to their communities. With the support of people purchasing our ILO, we can move more quickly on that growth.

The NAofA ILO is listed on the ILO Exchange for $200.00 per license. The company needs two things; capital and marketing, the ILO does both. When you buy the ILO the purchaser qualifies it by telling everyone about it using social media. Once you have qualified, you participate in a royalty pool.  The NAofA ILO is paying 10% of gross revenue, and based on the projections, it will pay you $22.00 in its first year, making the ILO trade at $220.00 (10x the royalty) in the secondary market, should you wish to sell it. As a result of this mass marketing more people find out about their camps, which allows the NAofA to grow into even more cities and provide more camps. In year two the projections show a $50.00 royalty and even more in year 3.

“ILO investors will be helping us grow by telling our story on their social media while we put the capital to good use and make more revenue and growth as we have consistently done to this point. Our growth is incredible, with a team effort it can be even better. To buy our ILO  or find out more click:

About the National Academy of Athletics
Headquartered in Santa Rosa, California, the National Academy of Athletics provides high caliber youth sports & athletic programs and services to children, coaches and parents. More than 175,000 children across Northern California have participated in the company’s sports camps. Camps are offered in partnership with city recreation departments, youth sports leagues and organizations, public and private schools and professional sports franchises. NAofA’s proprietary teaching method called TALK-TEACH-PLAY® makes sure players have a chance to learn, practice and use the skills they’re taught.

CONTACT : Laree Mancour
Chief Brand & Marketing Partner