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Meaningful Moments: Impact and Connection through Youth Sports

By: Aaron Locks, NAofA Founder and CEO

I wear different hats as a speaker, author, coach, and trainer. Most times, I don’t get direct feedback. There’s usually a big crowd, so connecting personally is tough. Sometimes, I get reviews or surveys about my talks, but it’s rare to hear from someone who attended, especially after many years.

But there’s this one time I did get feedback. At a dinner for my friend’s wedding rehearsal, I sat across from a couple, Catriona and her date. We introduced ourselves and talked about what we do. When I mentioned I work with youth sports, Catriona surprised me by asking, “You’re really good at your job, right?” I was a bit surprised but said, “I think so.” She smiled big and then told me how I had made a difference in her and her son’s life. She said, “Around 6 years ago, I went to a talk you gave, and it changed things for me. I was a single mom, worried about my son in sports, and your talk was incredible.” It gave me chills. I felt so grateful that something I said in a talk to a small flag football group in Northern California years ago had such a positive impact. Amazing!

Catriona kept talking, and her face lit up as she remembered specific parts of my talk from years ago. She mentioned how nervous she was about her son playing football and dealing with successes, failures, and possible injuries. It surprised me how much she remembered. She brought up stories I had told about helping kids be independent and loving them without judging their mistakes, though there might be consequences.

We kept talking about that talk, and I remembered another parent who was there. I felt bad for not remembering her, but I did recall another parent who left a strong impression on me. I could still picture him in my mind. At that same talk, there was a big man, probably 6′ 5″ and 300 pounds, standing with his arms crossed. He didn’t smile or laugh during my talk. After I finished, he came up to me, shook my hand, and said, “At first, I thought this was no good! But you know what? I’m going to be a better dad because of this.” Then he walked away like a cowboy in a movie. On the way home, I chuckled, thinking about that dad and how I had influenced his kids, both directly and indirectly.

I hadn’t thought about that talk for years, but sitting there with Catriona, hearing her remember things I said over 6 years ago, hit me hard. As a parent with grown children, I remembered what it was like when they were in youth sports. Youth sports are a mix of rules, skills, and ideas, both on and off the field. The one constant is the passion it brings out in players, coaches, and fans. I truly believe youth sports are one of the best ways to teach life skills, and I feel lucky to have spent my whole adult life in that world.

A few days later, Catriona emailed me a social media post she made in 2017. I was blown away…

 

 

A testimonial from Catriona

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Thank you for leaving a review!

JOSH WALKER

3 weeks ago

NA of A is filled with great mentors, and coaches. It truly makes me feel positive knowing the culture here has an impact on our players enhancing their skillset, mindset and overall health. Na of A especially makes it easier for me as a coach for when I am provided with all the proper equipment and gear to ensure the children/players have everything they need in order to play hard and have fun!

Trip Dixon

2 weeks ago

Aaron and his team are absolutely top notch and have a genuine passion for teaching kids’ valuable life skills through sports and play. They’ve developed a program that fills the gap in many communities for youth sports that isn’t focused on hardcore competition and crazy travel schedules. You’re awesome. Great job NAofA!

Eve Given

3 months ago

Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, and pure fun that keeps children engaged and excited about athletics. Aaron’s dedication to creating positive experiences is evident … More

Nick Raffensperger

a month ago

Starting our journey as a new franchisee with the National Academy of Athletics has been an absolutely phenomenal experience, and it’s all thanks to the incredible support from Aaron Lock and his dedicated team! From the initial onboarding to ongoing guidance, they have been nothing short of exceptional.
Aaron’s leadership and the team’s expertise have made the process seamless and truly empowering. They’ve provided comprehensive training, answered every question with patience and clarity, and made me feel like a valued part of the NAofA family from day one. Their commitment to franchisee success is evident in every interaction. I feel fully equipped and incredibly excited to grow our NAofA business, knowing I have such a strong and supportive network behind me. Five stars aren’t enough!

Sol

2 weeks ago

NAofA organized a Pickleball Camp in San Anselmo summer of 2025. My son and his friend attended and had a terrible experience. Due to this and the icky response from the owner of the camp, I highly recommend avoiding it.
First, while we
 were told to arrive at 8:45, on the first day but the instructor arrived at 9. I called to inform the office and the owner (Ben) about the missing instructor, he told me that he would call her to find out what was the matter (she showed up not only after to let us all into the court). When I wrote to him and mentioned the lateness as part of the reason we would not be returning, he surprised me by retorting that he had “proof” she wasn’t late- until I reminded him about my phone call to him.
They have a “password” system to protect the kids, but the instructor hands you the pickup form when you arrive (which has the code written on it) so it’s pointless. Furthermore, When I arrived to pick up my kid, the instructor was rushing off to try and get a couple of the kids who had left the court entirely on their own.
My son and his friend were bullied by another kid throughout the day. Despite the “anti bully” policy, the kid was invited back the next day.
The kids told me that no instruction was provided at all about pickleball. They were given balls and rackets and there were no other activities or involvement to keep them engaged. When they asked to take a break because they were hot, the woman told them they had to keep playing. When I informed the owner about this behavior, he retorted that it was their policy and that many kids were “struggling to participate” that day which is why she refused the breaks.
This doesn’t seem like a camp that’s all that motivated to keep kids engaged or having fun, and the defensive/gaslighting responses of the director suggests that it’s not run in a way that promotes safety or fun, or holds its own instructors accountable.
It’s don’t recommend the Pickleball Camp at all, and wouldn’t trust their other programs.

Eve Given

3 months ago

Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, and pure fun that keeps children engaged and excited about athletics. Aaron’s dedication to creating positive experiences is evident … More

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