Business Success Requires Investing in Relationships

By: Aaron Locks, for

Throughout my four decades as an entrepreneur, the saying, “It’s not what you know, it’s who you know,” has echoed in my ears as a partial truth. However, let me offer you a more complete perspective on this matter.

In my extensive journey, I’ve come to realize that relationships aren’t just a means to an end; they are the essence of our endeavors. The tapestry of life is woven with threads of relationships, connecting us all in intricate ways.

Successful relationships are built upon mutual respect, value, honesty, and open communication. In business, all too often, we spend time transactionally, trying to make the sale, rather than personally trying to make a real connection. Balancing both transactional efficiency and personal connection creates a much stronger foundation for sustained growth…Read more