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Aaron Locks, A Man On A Youth Sports Mission

Aaron Locks is 6 years old. He is trying to play baseball. He’s not doing a very good job of it. He strikes out. He starts bawling. He throws the bat down, the helmet down. He is ready to chuck the whole thing.

“Who’s your favorite baseball player?” his coach asks.

“Willie Mays,” Locks responds.

“Well, Willie Mays made an out seven of every 10 times he went to bat,” the coach says. “And half of those times he made an out, he struck out. You’re 6 years old. What makes you think you’re better than Willie Mays?”

Thirty-nine years later, Aaron Locks still remembers that conversation. It has become a cornerstone of who Locks has become and what he does for a living. That coach, Marty Islas of MillValley, now in Petaluma, gave Locks one of the most essential values necessary to handle the inevitable peaks and valleys of sport.

“Perspective,” said Locks, who lives in Santa Rosa, owns a health club in Rohnert Park, and operates sports youth camps in Northern California.

That perspective gained some depth after Locks graduated from Sonoma State University. He worked one year with UCLA basketball coach John Wooden, helping Wooden run his sports camps at California Lutheran University. It was advanced further when he worked for the Los Angeles Lakers for three seasons, running youth sports camps for Pat Riley and Magic Johnson. It gained permanent traction when Locks worked in the same capacity as the Golden State Warriors for three years during the era of Tim Hardaway, Mitch Richmond, and Chris Mullin.

“With Coach Wooden, I learned the value of discipline and hard work as the necessary foundation for success,” Locks said.“With the Lakers, I learned it was OK to have fun playing basketball. With the Warriors, I learned that kids became more enamored with getting the autographs of famous basketball players than actually listening to what the athlete had to say.”

Having those associations, fueled by the perspective gained at 6, Locks has run youth sports camps in Rohnert Park since 1991. Able to attract former NBA stars such as Rick Barry and Al Attles, Locks was determined to strike the happy balance for kids by juggling fun, learning, and winning. Locks is the first to admit he is taking on a boatload of tasks, for if there is one thing anyone knows about Americans and sports, we love, prize, and covet winning above everything else.

“I heard this coach say before his basketball team played a game:‘If we win tonight, I’m taking you guys out for an ice cream!’” Locks said.“But what if the team loses? What does the coach do then?”

Continued: Read the full story by Bob Padecky

Bob Padecky: bob.padecky@pressdemocrat.com.

 

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JOSH WALKER

3 weeks ago

NA of A is filled with great mentors, and coaches. It truly makes me feel positive knowing the culture here has an impact on our players enhancing their skillset, mindset and overall health. Na of A especially makes it easier for me as a coach for when I am provided with all the proper equipment and gear to ensure the children/players have everything they need in order to play hard and have fun!

Trip Dixon

2 weeks ago

Aaron and his team are absolutely top notch and have a genuine passion for teaching kids’ valuable life skills through sports and play. They’ve developed a program that fills the gap in many communities for youth sports that isn’t focused on hardcore competition and crazy travel schedules. You’re awesome. Great job NAofA!

Eve Given

3 months ago

Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, and pure fun that keeps children engaged and excited about athletics. Aaron’s dedication to creating positive experiences is evident … More

Nick Raffensperger

a month ago

Starting our journey as a new franchisee with the National Academy of Athletics has been an absolutely phenomenal experience, and it’s all thanks to the incredible support from Aaron Lock and his dedicated team! From the initial onboarding to ongoing guidance, they have been nothing short of exceptional.
Aaron’s leadership and the team’s expertise have made the process seamless and truly empowering. They’ve provided comprehensive training, answered every question with patience and clarity, and made me feel like a valued part of the NAofA family from day one. Their commitment to franchisee success is evident in every interaction. I feel fully equipped and incredibly excited to grow our NAofA business, knowing I have such a strong and supportive network behind me. Five stars aren’t enough!

Sol

2 weeks ago

NAofA organized a Pickleball Camp in San Anselmo summer of 2025. My son and his friend attended and had a terrible experience. Due to this and the icky response from the owner of the camp, I highly recommend avoiding it.
First, while we
 were told to arrive at 8:45, on the first day but the instructor arrived at 9. I called to inform the office and the owner (Ben) about the missing instructor, he told me that he would call her to find out what was the matter (she showed up not only after to let us all into the court). When I wrote to him and mentioned the lateness as part of the reason we would not be returning, he surprised me by retorting that he had “proof” she wasn’t late- until I reminded him about my phone call to him.
They have a “password” system to protect the kids, but the instructor hands you the pickup form when you arrive (which has the code written on it) so it’s pointless. Furthermore, When I arrived to pick up my kid, the instructor was rushing off to try and get a couple of the kids who had left the court entirely on their own.
My son and his friend were bullied by another kid throughout the day. Despite the “anti bully” policy, the kid was invited back the next day.
The kids told me that no instruction was provided at all about pickleball. They were given balls and rackets and there were no other activities or involvement to keep them engaged. When they asked to take a break because they were hot, the woman told them they had to keep playing. When I informed the owner about this behavior, he retorted that it was their policy and that many kids were “struggling to participate” that day which is why she refused the breaks.
This doesn’t seem like a camp that’s all that motivated to keep kids engaged or having fun, and the defensive/gaslighting responses of the director suggests that it’s not run in a way that promotes safety or fun, or holds its own instructors accountable.
It’s don’t recommend the Pickleball Camp at all, and wouldn’t trust their other programs.

Eve Given

3 months ago

Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, and pure fun that keeps children engaged and excited about athletics. Aaron’s dedication to creating positive experiences is evident … More

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